In a world where attention spans are shrinking, your website has just a few seconds to make an impact.
The 5-second test is one of the simplest and most powerful ways to measure clarity and improve conversions fast.
What Is the 5-Second Test?
The 5-second test is a UX research method where you show your landing page or homepage to a user for exactly five seconds. Then, you ask:
What do you remember?What is this site about?What action would you take?
If users are confused or unclear, it’s a signal that your message, design, or layout needs refinement.