How to Instantly Find Your Best Pages in GA4 (And Boost Conversions)

If you're serious about improving your website's performance, one of the smartest moves you can make is identifying which pages are already bringing in traffic and engaging users. Whether you’re running a blog, ecommerce store, or service site, knowing your top-performing pages in GA4 can directly influence your marketing and sales strategy.

In this post, you'll learn:

• How to find your top pages in GA4 step by step

• Why it matters for growth and ROI

• How this insight can help you increase sales without increasing traffic

Why Knowing Your Top Pages Matters

Your top pages are the highest-performing assets on your website. They might:

• Attract the most traffic

• Convert the most leads

• Engage users longer

When you know what works, you can:

• Replicate the success on other pages

• Optimize top content for conversions (add CTAs, internal links, offers)

• Allocate budget to amplify already-successful content

• Improve SEO by updating and republishing high-traffic posts

In short: Top page analysis is a key part of CRO (Conversion Rate Optimization).

 How to Find Your Top Pages in GA4 (Step-by-Step)

Follow these steps in your GA4 dashboard:

Step 1: Go to Reports

• Log in to your Google Analytics

• On the left-hand sidebar, click “Reports”

Step 2: Open Engagement > Pages and Screens

• Navigate to:Reports → Engagement → Pages and Screens

Step 3: View “Views” and “Engagement” Metrics

• You’ll now see a list of pages ranked by Page Title and Screen Class

• Use the metrics such as:

  • Views – how many times the page was viewed

  • Engagement time – how long users stayed

  • Conversions – if tracked

  • Event count – if events are set up like form submissions or button clicks

Step 4: Filter or Compare by Source or Device (Optional)

• You can segment by traffic source (e.g., Google, email, social) to see what channels bring traffic to your best pages

• Filter by device type (desktop/mobile) for UX insights

Pro Tips to Make the Most of Your Top Pages

• Add conversion-focused elements: Like CTAs, testimonials, lead forms, or product highlights

• Improve loading speed and mobile UX: Especially for high-traffic pages

• Link to other pages: Use internal links to boost time on site and SEO

• Update old but high-traffic content: Refresh stats, add new insights

How This Impacts Sales

When you optimize your top pages, you:

• Increase conversion rates without spending more on ads

• Maximize ROI from existing content and SEO

• Improve user journey by guiding visitors to high-value actions

• Reduce bounce rates and increase trust

This is why smart CRO strategies always start with analytics. Knowing what already works is your shortcut to scaling results.

Your top-performing pages are goldmines—you just need to know where to look. Using GA4, you can quickly identify which pages bring in the most value and take strategic actions to boost conversions, engagement, and revenue.